Marketing videos are one of the most powerful tools for standing out in the colorful online world today. This is primarily because the organic spread of videos on both Facebook and Instagram is significantly higher than that of just photos. But marketing videos are not made just for social media. It is also an extremely good way to introduce yourself to new B2B partners. Marketing videos are also used successfully for recruitment, so that a future employee gets an idea of the company and its values. Depending on the field of use, the videos filmed also have a different focus and circumstances that should be highlighted. At Vdisain, we have filmed many marketing videos for entrepreneurs. Thanks to this, we have years of experience in this field and know exactly what a video should be like and what to focus on. Do you also want an effective and beautiful marketing video for yourself? Contact us and we will find a solution!
A marketing video for social media or a website can show a company from a surprising perspective.
The purpose of a marketing video filmed for social media and a website is usually to introduce the company to a private customer. We recommend narrowing down the target group even further and finding an age range, gender, location to whom the message should be directed. The marketing video could also take into account the customer’s status, i.e. whether the person is still considering and thinking about a purchase, has already made their decision, or has made a purchase. Not all of these customer statuses can be affected by just one video, so when starting with marketing videos, it makes sense to make several of them with different orientations. Marketing videos made for social media and a website and aimed at a private customer can also be more humorous and show the company from an unexpected side. It is important to impress and be remembered by the (future) customer. viduva.ee
We visited Viduva Holiday Farm and filmed an awesome introductory video about their holiday spot. We developed a website and booking system for them.
B2B marketing video is high-quality and informative
The goal of a B2B, or business-to-business, marketing video is to show the company’s reliability as a potential partner or investment direction. For example, it could be an Estonian conference hall showing its service lines and opportunities to conference organizers. At the same time, there is an increasing need to make marketing videos for large manufacturing companies that need to introduce themselves internationally as a source of export. Since Estonia is a tiny country in large manufacturing landscapes, a video, unlike a photo, conveys a lot about how powerful the machinery is and how the work goes. Making marketing videos for large clients also requires some knowledge of the field. Before filming a video, we always get to know the company’s goals and what they want to stand out for. That’s why we know how to make a marketing video that speaks to other companies and, on a large scale, brings them both customers and income.
LGT is a fast-growing metalworking company that needed a digital facelift. LGT received a decent video and images from us that give a good overview of their machinery and capabilities. We designed a website that clearly distinguishes them from the competition and developed a multilingual website on the WordPress platform.
Recruiters love using marketing videos to promote their company.
Estonian companies are increasingly using marketing videos in recruitment marketing. The goal is to introduce potential job applicants to the environment and people in their future workplace. Recruitment videos usually feature both bosses talking about the company’s big goals and regular employees praising the company’s internal climate and working conditions. After watching them, the candidate should feel that they are welcome in the company and that a great working environment awaits them. Marketing videos for recruitment have not been common in Estonia for a long time, but they have already proven themselves to be an excellent tool for HR managers. If you also feel that your company needs a little boost for recruitment, contact us and we will help you create a video.
We made an awesome video for Estlander about their renovated properties, designed and developed a new and solid website, and optimized it for the Google search engine.
A marketing video stands out and brings in more customers
A marketing video directly conveys the essence and mood of a company. It can reflect events, the work environment, and the ordinary people working there. To create a successful video, it is important to know your goal and target group. At Vdisain, we take care of the rest. The result is a high-quality marketing video that meets your needs and brings in both customers and sales results.
