vDisain – one of the most experienced SEO teams in Estonia
SEO, or search engine optimization, is extremely important for a functioning website, including an Estonian-language website. However, many companies use their website only as a business card and do not use its full potential. However, by performing thorough SEO in Estonia, it is possible to reach new potential customers with your products and services.
SEO in the Estonian market
Larger companies may often have the impression that since they are domestic market leaders, implementing it in the market is a useless expense. However, it should be remembered that SEO in Estonia in the local market also helps to maintain your market position, increase it if necessary, and also create better relationships with customers.
For example, if you own a well-known local electronics store and create useful content with keywords used in the industry, both existing and new customers will likely end up on the company’s website with their questions. This way, by answering the customer’s concerns, it is possible to increase not only the position in search results, but also the trust between the company and the customer.
In addition, it is always wise to optimize the SEO of your website in Estonian, because the competition for keywords is significantly lower compared to English phrases. This way, you can guarantee yourself a high position in search engine results with significantly less effort. A website with high authority and considered trustworthy by Google is also helpful if you want to add foreign language content to your website.
Success story: Rae Teed came to us with the desire to improve their Google search results and get more queries. We mapped out 18 potential keywords that their target customers might search for and got us to the front page with several important keywords. For example, with the keyword Foundation construction, which is searched 480 times a month, we got to the 3rd position on Google. We also got to the front page with the keyword Strip foundation, which is searched 260 times a month.
What should be considered when implementing SEO in the Estonian market?
The structure of SEO is logical and consists of several stages. Since search engine algorithms are the same all over the world, it is possible to perform SEO in the Estonian market based on foreign teachings. However, it is important to know the local market, the characteristics of the clientele, and seasonality.
Although SEO is a long-term process that requires regular updating, it makes sense to focus on the product you are offering well in advance when offering seasonal goods or services. For example, when selling winter boots, SEO for the Estonian market should focus on the relevant keywords already in the summer period so that search engine robots have time to analyze the website and improve its position.
How to find a suitable SEO specialist for the Estonian market?
The SEO market is quite broad, with both freelancers and marketing and specialized SEO agencies working on website optimization. When looking for a reliable SEO partner for your business, it’s worth considering different options and their pros and cons.
The price list of freelance SEO specialists is usually cheaper than the services of an agency, but it is important to research the specialist’s background, work done, and if possible, feedback from previous clients. Since SEO results take several months to appear, incompetent website optimization can be a waste of both money and time.
However, agencies have several specialists in their field, and depending on the client’s goals and the volume of work, several specialists can work on the website. This way, it is possible to guarantee that the work is of high quality and effective. In addition, ordering a service from an agency is also convenient, because it is possible to order as many marketing services as needed, from social media posts to website solutions.
SEO Estonian specialists from vDisain
If your company is having trouble finding SEO Estonian specialists, then vDisain can help. We have experience optimizing the websites of dozens of Estonian and foreign clients, see our work on the website. Send us a message via the website with your question or request and we will contact you!
