Website creation, WordPress
The internet is the primary source of information for today’s people, and that’s why having a website is critical in today’s business. When they’re looking for something you offer or specifically for your business, it makes sense for you to be there for them – and not just be there – but to look good.
Making a good first impression is important because your website is often the first point of contact for potential customers. Especially if the web is one of your main sales channels or an important channel in the sales process, it is not enough to just have a “good” website, you need the strongest thing possible.
What makes a good website?
- Well-designed and well-functioning
Your website communicates your company and brand. That’s why your homepage should look aesthetically pleasing and have a professional feel. Or be humorous, or whatever your brand language dictates. Don’t cram everything on top of each other and leave some space, but highlight images and videos. With intense competition and the rise of social media, your website should be exciting for potential users, because in the digital world, you’re inevitably competing for consumer attention, and anything that’s entertaining and offers an instant dopamine hit is a competition. There may be fewer commercial competitors, but there are many so-called digital competitors.
Therefore, it is good if there is an interesting image or video on the website that will not let the web visitor leave the website when they are tired, but will keep them on the website.
It is also important that the website works quickly and correctly. If your website takes longer than a second to open, the user will not wait, but will close the tab. Therefore, you should regularly test the speed and make sure that all buttons work. A common mistake is that the images on the front page are not scaled down, but the images are several megabytes in size, and therefore the website opens more slowly. One tool to measure the speed of your website and compare it with your competitors: GTMetrix. This tool also highlights the areas that slow down your website speed and gives suggestions on how to improve them.
Work done: We designed a new website for Finceptiv. The goal of the website is to create trust in financial institutions. We used Adobe Fonts licensed fonts. We created a premium design. We had a professional copywriter write the content and developed the website on the WordPress content management platform.
Creating a user persona for your website
A user persona is a great tool for creating a website and marketing. It sets a framework and defines who the target audience is, who needs to be addressed. A good user persona keeps discussions more professional and prevents many discussions altogether.
Questions that will help you create a persona
Demographics:
Demographic data about a customer doesn’t tell the whole story, but it is an important starting point to get an idea of the target audience.
- What is his gender?
- What is age?
- What is your relationship status?
- Does he have children?
- What is the approximate household income?
- Where does he live?
- Is he a homeowner or a renter?
Career:
Kui turundate tooteid või teenuseid teistele ettevõtetele, on oluline tunda tööstusharusid, mida teenindate, ja klienditüüpe, kellega suhtlete.
Does the sales process start with the frontline employee or the business owner? What factors do customers consider when making certain types of purchases?
- What field does he work in?
- What type of position?
- What is his/her level of education?
Everyday life:
When you understand how customers spend their days, you can understand what they find frustrating, how they prefer to spend their free time, and what other choices they make on a daily basis.
- What does his typical day look like?
- How much time does he spend at work and at home?
- How does he spend his free time?
- Who are the important people and influencers in his life?
- What means of transport does he use and own? If he has a car, what make and how big is it?
- What does he watch on TV and listen to on the radio?
Consumer habits:
To be able to predict consumer behavior even slightly, you need to know how they make purchasing decisions. This will also determine which marketing channels to use to reach them.
- Where does it collect information about products and services?
- Where does he prefer to shop? In a physical store? In an online store? In a supermarket?
- How does he usually seek help when he gets stuck with a product? Does he call or write? Or does he look for it himself?
- How important is it for him to get the best deal?
- What kind of mobile devices does he have?
- What types of luxurious and more irrational purchases does he make?
Need-based:
It’s important to understand what causes frustration in your target audience so you can make their lives better. If you understand your customers’ pain points, you can predict their needs before they arise.
Mentioning key pain points in marketing messages is credible and makes consumers take action.
- What is the most uncomfortable part of his day?
- What regular activity is boring for him?
- What is the least enjoyable task at work?
- What are the TOP 3 activities on his bucket list?
Specific to your own field:
The previous questions helped you understand your target audience, and the field-specific questions are the most important and provide the most input for content creation.
- What are the main challenges in your field?
- What are the main values that the target audience is looking for in your field?
- What are the main objections to your products/services?
- What myths exist in the minds of the target group?
- What are the common questions your target group has about your products?
Creating a website for the WordPress platform
The most widely used platform in the world for creating a website is WordPress. It is one of the fastest and most affordable solutions. There are thousands of existing templates to choose from, and there is generally a template that is suitable for any website. WordPress also has a convenient user interface that makes it easy for a company employee to edit the website further and does not have to write code to publish new images, videos, articles or change a few words on the website.
Check out vDisain’s WordPress-based homepages.
What are the advantages of creating a website with WordPress?
- WordPress has many design templates to use, which makes creating a website quick because you don’t have to start from scratch.
- WordPress pages are fully customizable and you can change and create anything there.
- WordPress supports most file formats.
- WordPress has a large support team and a large community of millions of users around the world, so there’s a helpful blog article or YouTube video for most issues.
- Websites created with WordPress are search engine friendly and can be trusted by Google, which is why they usually rank higher than websites created on other platforms.
- WordPress websites meet security requirements. WordPress is the most widely used platform, and therefore it is extremely important for it to have secure websites. Otherwise, big names like TED, TechCrunch, UPS, and CNN wouldn’t be running on WordPress.
Work done: Mistra-Autex, the largest employer in Raasiku, received a new website from us, for which we also made a decent video introducing the production building and the production process. Mistra produces carpets for the world’s largest car manufacturers, e.g. BMW, Mercedes Benz, Volkswagen, Jaguar, Volvo, Škoda, etc.
What is the price of creating a website?
The largest part of the price is determined by the budget provided by the client, within which vDisain would deliver.
The cost of production is mainly influenced by the following factors:
- How many subpages are there?
- How many languages should the website be in?
- Design level. Is a simple design enough or should a high-level design be made?
- Text level. Will the website text come from the client or should it be created by a copywriter?
- Should the website have e-shop functionality? Should the website be able to add products to the shopping cart and pay for them on the website?
vDesign and website creation
At vDisainis, we create websites that have the maximum potential for success. We have created hundreds of websites and know exactly how to create a website that works well, is searchable, and looks good at the same time.
See the websites created by vDisain here.
Contact us and let’s put our heads together to see how we can benefit your business.
