We design and develop e-shops and business to business (B2B) ordering environments
vDisain has developed dozens and dozens of e-shops (see all completed works). The e-shops we create look good, but at the same time keep the user journey in mind. In addition, we develop options to automate the company’s business operations and thereby save working hours and money. When creating an e-shop, we use the most widely used platforms that are secure and user-friendly.
The share of online commerce is constantly increasing because creating an online store is much cheaper than a physical store. Since an online store does not have to worry about the space being full, it can receive visitors at any time and in any number. So if a company has managed to find a marketing funnel where it can put €1 in at one end and take €3 out at the other, the online store can start increasing its marketing investments without additional manpower.
The entire shopping journey can be automated and the role of the human remains very minimal in the case of an e-shop. Although there are also many e-shops that, on the contrary, want to go into retail because the conversion rate is higher. If, for example, in an e-shop 1 out of 100 online visitors makes a purchase, then in a physical store it may be that 1 out of 10 online visitors makes a purchase and a 10% conversion rate is something that is practically impossible to achieve in an e-shop. But it has been seen that a successfully selling e-shop is a strong prerequisite for creating a successful physical store. An e-shop can create a brand and a customer base with minimal costs.
Creating an e-shop with the WordPress WooCommerce platform
One of the most popular platforms for creating an online store is WordPress WooCommerce. There are several reasons for this:
- Efficient. E-shop development is faster, fewer developer hours are required, and the budget can therefore be smaller. It is possible to use existing templates and customize them.
- Lots of plugins. Payment solutions can be added with one click, the same goes for shipping solutions. The WooCommerce community is very large worldwide, and therefore it has been constantly updated over time based on user feedback, and today it essentially fulfills all the wishes that a small online store owner needs.
- Useful user interface. WooCommerce provides a good overview of the status of orders and makes it easy to make changes to order status.
Case study: Pro Beauté
We created a new online store for Pro Beauté. The previous online store had too many technical problems and had to create a completely new thing. We moved their online store to WordPress WooCommerce, taking the blog articles and product catalog from the old online store. We transferred the domain SEO, organized the database, made the online store multilingual, designed a clearer shopping journey. We also added a training calendar function. The project was completed as a rush order in four weeks!
E-commerce development with Magento platform
For companies with higher demands on their e-store and a large number of products, we recommend the Magento e-store platform. Magento does not lose speed even when adding hundreds of thousands of products.
However, when creating an online store with Magento, you need to keep in mind:
- Magento development takes longer and the price per development hour is more expensive. Magento is a more complex platform and therefore requires a senior developer.
- Magento requires a more powerful server and is therefore more expensive to maintain.
- Further development of Magento is more expensive.
- Magento modules cost more than WordPress WooCommerce or Prestashop.
Case study: Funbox
We created a new online store for Funbox on the Magento 2 platform. Funbox has nearly 13,000 products in its catalog, and therefore needed a more powerful system to run it.
Funbox had very good visibility in search engines (they were on the first page of Google for about 100 keywords) – we transferred their SEO to the new e-shop and the previous search engine optimization was not wasted. We introduced a POS system that allows you to deal with both e-shop and physical store transactions simultaneously. We added payment and delivery modules and an automatic system that generated packaging labels. We also developed various bells and whistles, such as displaying a comment on the invoice, etc.
How do you know if it’s a good online store?
- Easy to use – we have noticed that in many e-shops the journey from landing on the website to purchase is too long. We have a lot of experience in designing an effective shopping journey – two clicks and the product should be in the shopping cart.
- Emotional – the website attractively highlights what makes the product special and why it is worth buying.
- Instills trust – the website instills confidence that the product is truly high quality and will arrive safely.
- Fast – the modern web user is quite spoiled, and if an online store takes too long to load, they will close it and move on to the next one.
- Lots of traffic – if there is no traffic to your online store, there will be no purchases. We will advise and, if necessary, market your online store to bring customers to your online store.
- Easy management – If an online store is built on the wrong platform or created incorrectly, it will not be convenient to manage the online store.
- Automated – A well-built online store has automated all human-intensive tasks. The customer receives automatic reminders. The customer does not have to send an email and ask if the product is in stock, but this information is synchronized from the business software and he sees it in the online store himself. Business customers can order according to a special price list. Parcel labels do not have to be written by hand, they are generated automatically.
Could anyone handle creating an online store?
Everything can be done yourself. A simple online store can be created by an ordinary web user on the WordPress WooCommerce, Shopify or VOOG platform. However, often during the work it turns out that a specific function should be recommended or in the end the online store still does not look so beautiful and professional. There is a lack of technical knowledge to make the website faster and experience to design a short and effective customer journey that would bring more sales. There may also be large security holes. Or it may be realized that you could focus on the main work. In most of the above situations, you end up with vDesign. Over the years, we have seen such a variety of customers and companies that it is difficult to surprise us in a good way.
It makes sense to outsource the creation of an online store to a web development company that understands what the customer really wants and knows how to make it happen. The vDisain team will help breathe new life into your online store, bring in new customers, and increase sales.
While there are good e-commerce platforms that offer a variety of solutions for beginners, it is safer and, in the long run, wiser to entrust the creation and development of your e-store to a web developer. This way, you can be sure that the e-store will work, be user-friendly, and comply with all laws and best practices for creating a website.
Although there are all kinds of e-store creation applications on the market that are suitable for beginners, for security and the future, it is wise to have an experienced web developer create your e-store, who is familiar with various problems and options and does not have to pay “tuition fees”. This way, you can have peace of mind and not have to worry that your e-store will crash or receive a demand letter during Black Friday.
Work done: Salonshop Baltic AS is the largest importer of hair care products in Estonia, and the online store needed a fresher look and technical maintenance. We interfaced the store with Directo financial management software, created product and price rule imports. We also worked on increasing the page loading speed.
Case study: Salonshop Baltic AS
The online store of Salonshop Baltic AS, the largest importer of hair care products in Estonia, needed some tuning and styling tips. A new design and technical organization were needed. We added Directo financial management software to the online store, imported products and pricing rules. We also increased the loading speed of the website.
Why use a web developer when creating an online store?
- The developer can create a well-functioning, easy-to-understand, and durable e-store;
- The developer has experience in developing e-stores, which means the work will be completed faster and more efficiently;
- The developer takes the client’s vision, but at the same time knows what the client really needs and knows how to implement it;
- When working with a web developer, you don’t have to hold your breath to ensure that you don’t ruin your entire business by accidentally pressing the wrong button in the development software;
- You can focus on your core work and be more productive in your business.
Order e-store creation from vDesign
vDisain employs e-commerce development professionals with extensive experience who know what you want, without you having to articulate it yourself. If your company wants an e-commerce store to be proud of and show off to your competitors, get in touch and let’s see what we can do.
vDisain creates an online store that will take your business to the next level! See the completed work here.
