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A graphic designer is someone who helps create the visual identity a client needs. Graphic design is all around us – whether it’s a logo, animation or, according to a web agency, a website design. A good graphic designer can create a visual that is exactly right for a company, one that matches the brand’s values ​​and preferences. They are involved in finding and creating logos, suitable fonts and images. A website or app is a company’s business card, and a designer ensures that it looks as presentable as possible and creates a great first impression. Do you also want to create proper branding for your company? Vdisain employs several award-winning designers, contact us and let’s get to work!

vDisain showreel 2022

Completed work: We created a comprehensive brand book for Northnavia. Their previous identity did not resonate with the target audience, and the e-commerce conversion rate was low. We developed an entirely new identity designed to speak directly to the target group, forming a strong foundation for building a high-converting online store.

Graphic design services

Creating a logo and CVI (visual identity)

Webdesign – UX ja UI

Marketing campaign design

Packaging and product design

Business card design

Catalog or brochure design

Designers have a wide range of technical skills

What are the necessary skills for a graphic designer? The basis for everything is to have a sense of art and some knowledge of composition and color theory. It is necessary to know typography in order to be able to visually play with words and letters. Many companies already have their own brand colors and logos. A graphic designer can use them and stay within their boundaries. Knowledge of UX design is useful in order to be able to create a page/app that is not only beautiful but also usable and understandable. When designing websites and apps, you also need to know the principles of CSS and HTML. And although not all designs have to, and should not, look similar, it is still necessary to be up to date with the latest trends and be ready to implement them if the client deems it necessary.

Work done

Openrate web design. The client was not happy with the design of their old website (see below)

  1. We created a new visual identity.
  2. We developed the site map.
  3. We chose fonts, created design templates, and laid out the user journey
  4. We created interface visuals, animation concepts, and a custom visual diagram of the client’s workflow.
  5. The client is super satisfied and the design is going into development!

Why are graphic designers still needed?

Every brand has its own identity. If it is still in development, a graphic designer can put a visual on paper or a computer screen that best conveys this identity. Be it a logo, correctly chosen tones or a font. If a brand already has its own brandbook, or a previously created visual identity, a graphic designer can use it and develop it further. This is how designs are created for a website, app or software that are in line with the values ​​and characteristics of the company or brand.

Cooperation is the basis for good results

But not only that. A graphic designer may have all these technical skills and knowledge, but he also needs many other “softer” qualities. For example, it is difficult to work in this field if you do not have the ability to collaborate with different people. Most often, graphic design has a larger goal, for which several people work. It is absolutely necessary to be able to communicate with web developers, clients, and, for example, marketing managers, in order to achieve this goal. You certainly cannot be a graphic designer if you do not have creative thinking and the ability to visually tell a brand’s story. And in order to implement a project in general, you also need to be able to see the time and date, that is, plan your time.

Example: Finipay. We created their brand’s visual identity—fonts, typography, and colors. Then we developed a well-thought-out UX and corporate UI design aimed at engaging their target audience.

A graphic designer can create a visible result from a vision.

A graphic designer has the ability to listen to a company, see their values, and put them on paper or a computer screen. He or she creates or further develops a visual identity that is right for the company or brand. Thanks to this, designs are created that are an excellent business card for the brand. A graphic designer is a partner for the company, finds a common language with the software developer, and is not afraid to try new things. This is how designs are created that speak to the customer and invite them to the website or app again and again.

Veebiagentuur vDisain

What does graphic design involve?

Logo, branding, corporate visual identity, product and packaging design, web design, illustrations, banners, brochures, business cards, etc.

How much does graphic design cost?

The hourly rate for a graphic designer is generally 50-60€ per hour. The hourly rate for a higher-level graphic designer can be around 100€.

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