What is a landing page? The vDesign development team explains
In digital marketing, a landing page is a standalone web page, usually created for a single goal or campaign. A landing page is where a visitor lands after they click on a link in an email or a digital ad.
In digital marketing, a landing page is a standalone web page, usually created for a single goal or campaign. A landing page is where a visitor lands after they click on a link in an email or a digital ad.
One goal is the magic word that makes a landing page a very effective tool in digital marketing campaigns to increase conversion and consistency across the entire digital marketing campaign.
We created a new and stylish landing page for Tulivee. When we first sat down with Tulivee’s sales manager, it turned out that most of their revenue comes from organizing weddings and events. On the old website, it was impossible to understand that they could organize weddings there. The new website has been designed with Tulivee’s business side in mind.
Why is it worth creating a landing page?
Limited navigation – Since there are fewer things on the landing page, the person does not wander or get lost in the sales process, but can be kept more easily on track. A good landing page is visually and message-wise consistent with the ad that directed them there, so the person knows what to expect from the page and comes there with a specific goal. Therefore, there is a higher probability that this goal will be fulfilled.
Ads work better – A landing page that is linked to a single ad usually brings in higher quality clicks because Google’s algorithm sees that the page the ad is linking to is relevant to the ad.
More organic clicks – A landing page can be related to a specific keyword that is being searched for. For example, “Travel to Rome.” Google will rank it higher in searches because the page matches the keyword and people will get what they were looking for. The same can be done with the most searched products or people searching for a specific price.
Reach different types of customers – Since a landing page, unlike a homepage, is not a one-size-fits-all solution, it can be created precisely to attract specific types of customers. For example, young people or, more narrowly, consumers who are only interested in a specific solution.
Easier to test and optimize – Since a landing page has only one purpose, it is much easier to A/B test it. Try different variations with different messages and designs and find which version works best. It is also easier and faster to create different landing pages than to build different homepages.
Creating a landing page with vDesign
vDisain is a web agency and we are strong in web development, SEO, Google Ads. Including landing page design. Through experience, we have seen what works best and that is why our work brings results.
See the work we have done for other clients here.
Work done: Ait-Nord
vDisain client Ait-Nord noticed that people were searching for specific products and it was worth creating separate landing pages for those products. They systematically SEO these pages and drive traffic there with Google ads. Landing pages have one goal: to generate queries.
Did the thought start running? Let’s see together how we can increase your online visibility and bring you so many customers that you won’t be able to serve them all.
