Every company’s marketing manager knows that to get noticed with your advertising, it’s no longer enough to just post on social media, you need to make your own video. Social media platforms Facebook and Instagram have publicly stated that they prefer moving content to photos on private individuals’ walls. Since company posts are already limited there, making a marketing video is almost the only way to get noticed with your information. There are different options and possibilities for promoting yourself with video. In this article, we will highlight the main things you should know about them. Vdisain has been helping companies produce videos for both private and business clients for years. Marketing videos, advertising videos and recruitment videos are our specialty, but we don’t shy away from challenges. Contact us and talk about your idea, we will definitely find a solution together!
The key to making a successful video is in the goal
Several components are needed to create a successful and high-quality video. The most important thing is the goal. Everything else is set accordingly. Do you want to introduce the goals of your team or company with the video? Or do you want to launch a new product or service on the market? Recruit new employees or bring in investors? Completely different videos about the same company or product are created according to the goal. Once the goal is in place, the company’s marketing person should also be able to introduce the target group. What age are the (future) customers, are they women or men? What social media channels do they prefer? The more specific the target group, the easier it is to make a video that will really matter to them.
Making a video is a multi-step process
Once all your wishes and goals are in place, we can start to work out the details. For example, what are the necessary locations and do they need preparation? We will create a schedule and agree on a deadline. Filming requires a professional team and first-class equipment, which we at Vdisain can happily boast. Once all the footage is in the can, post-processing follows. Then we are ready to hand over your brand new video. Wherever it will be used, you can be sure that a high-quality video will convey your thoughts, the necessary emotion and information.
The largest employer in Raasiku, Mistra-Autex received a new website from us, for which we also made a decent video introducing the production building and the production process. Mistra produces carpets for the world’s largest car manufacturers, e.g. BMW, Mercedes Benz, Volkswagen, Jaguar, Volvo, Škoda, etc.
What misconceptions are prevalent about video making?
The most common mistake when ordering a video is underestimating the time it will take. In order to have a high-quality work that you can use to promote yourself or your product/service for a long time, you have to put in the effort. The filming itself only takes a small part of this time (although, bad weather can seriously hinder outdoor filming). Much more time is spent on planning. This part cannot and should not be rushed, because poor planning will definitely pay off later in the video production process. You also need to take into account the time it takes for post-production. All this is to ensure that the result is as high-quality as possible and meets all your wishes. Therefore, our advice to all clients who are interested in ordering a (promotional) video. Plan, take your time, and then contact us. We will make you a great video, the quality of which will allow you to promote yourself for years to come.
