A promotional video is created to make a company, service or product stand out to customers as much as possible. If they say that a picture is worth a thousand words, then a video is even more so. By combining high-quality video images and smart text, you can create a promotional video that will undoubtedly convey your necessary message. However, to successfully implement this, the most important things are the goal and target group. Once these are known, we can film and put together the video that is right for you. We at Vdisain have years of experience filming various promotional videos. We have made them for both private and business clients, introducing a company, event, product or service. Do you also want to stand out on TV or the internet with a video? Contact us, we will find the best solution for you!
Creating a promotional video requires preliminary work from both the client and the producer.
If you want to order a promotional video from us, we recommend that you first think about your goal. Do you want to highlight the company and introduce it to (future) customers? In this case, it is a branding video. To do this, think carefully about what the most important points you want to say about the company are. We would also need to know the target group, i.e. who the advertisement is aimed at. Do you want a private or business customer to learn more about you? What is their average age and interests? A promotional video for a brand aimed at young people will definitely be different from one aimed at the older generation, this is worth remembering. Also, let us know who or what should be in front of the camera in the branding video. If the video is made for recruitment marketing purposes, it is definitely important to film regular employees and what they have good things to say about their employer. However, if the promotional video is aimed at other larger (external) customers, at least manufacturing companies want to show their machinery and through it their production capabilities.
The largest employer in Raasiku, Mistra-Autex, received a new website from us, for which we also made a decent video introducing the production building and the production process. Mistra produces carpets for the world’s largest car manufacturers, e.g. BMW, Mercedes Benz, Volkswagen, Jaguar, Volvo, Škoda, etc.
A promotional video highlights the best of a product or service.
Are you launching a new product or service? We recommend using a promotional video as part of a campaign created for the launch. There are several reasons for this, but the most important is that video allows you to highlight all the positive aspects of a new product/service in a short time. A photo alone can never convey the emotion that can be found in a video. The influence of social media in campaigns should not be underestimated either. Unfortunately or fortunately, social media platforms Facebook and Instagram have been preferring videos to photo ads on their walls for some time now. And since company ads on private clients’ walls have been increasingly reduced, video is almost the only option to really stand out with a product or service and stand out.
We made an awesome video for Estlander about their renovated properties, designed and developed a new and solid website, and optimized it for the Google search engine.
We went to film LGT Metallitöid near Tartu. LGT is one of the main players in the field of laser cutting and laser welding in Estonia. The purpose of the video is to introduce what exactly they do and show their work process and machinery to demonstrate their capabilities. We designed and developed an awesome website for them, which you can see soon at www.lgt.ee
Video brings the desired results
Creating a quality promotional video requires preliminary work from both the client and the provider. You need to think through both the goal and the target audience. The video creator must have first-class technology, set a schedule, and deal with post-production. There are many steps, and therefore, if you want a high-quality promotional video by a specific deadline, you should start sooner rather than later.
Contact us and we will make your desired videos come true!
