SEO or search engine optimization of your website
Search engine optimization helps your website rank among the top results in search engines and increase traffic. Search engine optimization mostly means making your website understandable for Google, as it is the most popular search engine.
Google ranks search results according to the keyword searched, the relevance and reliability of the results, which is why it is important to pay attention to these factors when increasing the visibility of a website.
How to optimize a website for search engines?
Search engine optimization focuses on specific factors that aim to increase the credibility and relevance of a website to search engines. Since search engines operate with constantly changing and secretive algorithms, optimization is a time-consuming process that must be addressed consistently.
Nevertheless, search engines operate with various well-known elements, by optimizing which you can consciously increase the reliability of your website and, consequently, its position in the search results.
An optimized website is user-friendly, easy to find and understand – therefore also useful in achieving business goals.
Work done:
We mapped 12 keywords for Sunco that people use to search for their services on Google. We created content for the corresponding keywords on the page and optimized the page for these keywords as well. Then, we created blog posts and links that increased the authority of the sunco.ee domain externally. As a result, we got six out of the twelve keywords to the first page in Google search results in three months.
Search engine optimization, or SEO, can be divided into two
On-page SEO
On-page SEO refers to factors that are directly experienced by the website visitor. For example, on-page SEO includes the loading speed of the website, which on the one hand creates user comfort and on the other hand also affects the website’s credibility in the eyes of Google. Search engine optimization focuses largely on on-page SEO factors such as optimizing metadata, images, titles, content and videos for specific keywords.
In on-page SEO, it is extremely important to create content around specific, relevant keywords, which is why search engine optimization begins with a thorough keyword analysis. In addition, search engine optimization involves structuring the website, tagging titles, and categorizing it. By creating content around relevant keywords and structuring the website, the authority and relevance of the website for Google also increases.
Off-page SEO
Off-page SEO mostly deals with external links, which increase the authority of a website through referenced links on other websites. External links can be created, for example, in guest posts on blogs, on social media, and in thematic promotional articles. The more direct links from high-quality websites bring traffic to your company’s website, the more trustworthy your website will be.
However, attention must be paid to the quality of external links and the websites to which they are added. If external links are added to a poor-quality website that is not reliable for Google or the search engine, the reliability of the website will also decrease accordingly. Consequently, it is advisable to add external links based on quality, not quantity.
Work done:
We performed an SEO analysis on the MyFinance.ee website, mapped 20 keywords. We created content for the keywords and optimized the page for these keywords and increased the domain authority through external links. As a result, 12 out of 20 keywords are on the front page and 9 keywords are in the top three on the front page!
Order search engine optimization from vDesign
Optimizing your website for search engines doesn’t have to be complicated or cumbersome, as you can conveniently order SEO services from vDisain. vDisain has long-standing experience in both creating and optimizing websites, having provided services to over 300 different companies, the largest clients of which have been Bercman Technology, Skarabeus and Hiieko. You can find an overview of all the work done on the vDisain website.
If you also want to make your company’s website visible and increase traffic, ask for a personalized offer to optimize your website for search engines.
