SEO specialists who know how to optimize websites – vDisain
The nature and concept of SEO is familiar to many, but only an experienced SEO specialist knows how search engine optimization actually works. There was a time when organic search engine optimization was easy and the best SEO tricks could be learned by almost anyone.
Search engine algorithms are becoming increasingly complex and are constantly changing. Therefore, it is increasingly necessary to hire a professional SEO agency or SEO specialist who is up to date with the latest changes, trends, and directions in the field.
We have listed 3 reasons why a company should hire a professional SEO specialist to manage website optimization and thereby improve sales results.
SEO changes over time
Search engine algorithms rank websites based on intrinsic elements (site content, titles, layout, structure, code, …) and extrinsic factors (portfolio of inbound links, local profiles, brand reputations across the web, …). If the important SEO elements are optimized, this is a prerequisite for good SEO, but this alone may not be enough.
Understanding Google’s policies, following white-hat SEO techniques, and staying up-to-date with changing search algorithms will lead to success for your website. Hiring an SEO specialist who is constantly researching algorithm changes will keep your company’s website safe and authoritative in Google’s eyes, and will prevent your website from being in violation of Google’s rules.
Many older SEO techniques, such as massive external link building or excessive keyword usage, can actually cause a website to drop in search engine results. Google may consider these as rule violations. Even smaller and less noticeable violations can prevent high search results positions and reduce website traffic. A knowledgeable SEO specialist will test SEO techniques before implementing them to protect the website and increase website visibility.
Work done: We mapped 12 keywords for Sunco that people use to search for their services on Google. We created content for the corresponding keywords on the page and optimized the page for these keywords as well. Then we created blog posts and links that increased the authority of the sunco.ee domain externally. As a result, we got six out of the twelve keywords to the first page in Google search results in three months.
SEO requires practice and experimentation
Many marketers think they know how to optimize websites because they have read SEO blogs or attended SEO training. Unfortunately, in this field, just learning theory is not enough, you need to experiment, try, and test.
SEO professionals have tools that they use or have tested on hundreds of websites to discover the best strategies for achieving high rankings.
Many of these techniques are not shared publicly and are kept secret. This gives SEO specialists an advantage and confidence that they can really help the client. For example, at vDisain, we use the Ahrefs.com platform for SEO analytics and keyword mapping. The monthly fee for the Ahrefs platform is 200€.
SEO professionals have valuable information, and in a rapidly changing market, what is read and shared online is usually outdated and outdated. These tips alone are no longer enough in the face of intense competition.
Work done: We optimized the Myfinance.ee website, which was built on the WordPress platform. We mapped 20 keywords that people search for on Google and that we want to be featured with, and we got 15 keywords into the top ten. Below is an excerpt from keyword.com, which we provide to clients to provide reporting on the effectiveness of the work done.
We optimize for search queries, not keywords
Most companies focus too much on specific keywords instead of focusing on the content as a whole and how the search terms relate to the search query.
Understanding the relationship between keywords, search queries, and SEO is a science in itself. It’s important not only to find and use exactly the right keywords to optimize for search engines, but it’s also important to understand what a potential customer is looking for when they type those keywords into Google. It’s important to know what the web user is trying to solve with their query.
Google wants to provide the best result for a specific search query, and SEO is about providing keyword-rich content that allows Google to understand which content on your site provides the best solution to a search query.
By using a professional SEO specialist who understands exactly how often to use the main keyword, where to place them on the website, and when not to include them, you can improve your website’s rankings in Google.
vDisain offers high-quality SEO services. We help create a comprehensive SEO package that ensures a competitive advantage and good results in Google search.
