What is content marketing and who is it suitable for? The vDisain marketing team answers
Content marketing is marketing through content creation. It is an indispensable part if it is important for you to appear in search engines. It can also be said that it is one of the most consumer-friendly types of marketing, based on the so-called pull , not the so-called push.
When it comes to marketing activities, it’s worth considering industry awareness – how aware consumers are of your industry. If you create something new that consumers haven’t heard of before (e.g. an app that lets you rent out a free parking space), they won’t be able to Google it, so you should raise awareness through social media, advertising, public relations, and viral campaigns.
If awareness of a field is high (e.g. smartphones, rental apartments, travel) and people are actively searching for information about it, it is worth working on search engine optimization (SEO). The foundation of successful SEO is content creation.
So, content marketing is for businesses that people are searching for. It doesn’t have to be direct. They may not be specifically looking for the service/product you offer, but they may still be looking for a solution to their problem. This is a good time to reach them with your solution.
What does a content marketer do?
A content marketer is an expert in content marketing. They stay up to date with the latest trends, monitor what information is circulating in the field, and have a good understanding of how search engine algorithms work and how to create content that increases the authority of a website and makes it more visible.
A content marketer can create content that helps bring visitors to your website. Content marketers can be both freelancers and those working in agencies. Although freelancers save money, there are several reasons why it is sometimes worth choosing an agency.
Case study: Multilift Kallur
We conducted an SEO analysis for Multilift Kallur, during which we found 14 keywords. We then set up a content marketing plan and started creating relevant content for the page, set up the right tags on the website, and added external links that increased the domain’s authority. The result: seven of the 14 keywords reached the top ten in Google, which is good progress for such a short time.
